Click here to view the publications and/or
to download (in dutch, some in english).

Ruijs Draaisma publishes many papers covering; CRM, marketing and sales subjects. Much of this information is free to download – but at the moment only available in Dutch.
Recent challenging titles include: ‘Klanten verwarm je, maar breng ze niet aan de kook’ (‘Clients you keep warm, but don’t bring them to the boil’), ‘Schrijven is blijven, bellen is blaffen’ (‘Writing is inviting, but phoning is shouting’), and ‘Het verkoopgesprek: niet praten maar luisteren’ (‘The sales pitch: don’t speak but listen’).